PROJECT INFORMATION
It’s worth doing well
BRAND CONCEPT
- Brand Goal: To enable products to return to nature in a zero-pollution form after disposal
- Brand Mission: To promote not just an eco-friendly product, but a commitment and sense of mission to green living
- Brand Personality: Natural / Professional / Sustainable
Let Everything Return to Nature
When designing the LOGO for PUREARTH, we sought a fresh, more flexible and modern visual identity. We ultimately decided on a solution that features a highly distinctive symbol and typography, with an aesthetic closely linked to color, pattern and graphic elements of environmental protection, nature and leaves.
Thus, our design is not merely a simple symbol, but a harmonious integration of the circular shape of the Earth with the universally recognizable fork and spoon. This design aims to deepen people’s intuitive understanding of and familiarity with the pollution caused by non-biodegradable tableware.
An Eco-Technology Revolution Forged by Tableware
Brand design is a holistic endeavor. It not only involves defining the brand’s philosophy and tone, designing the LOGO, and creating basic and applied VI systems, but more importantly, ensuring consistency in the brand’s future development direction. When the core philosophy and tone center on environmental protection, the LOGO is like the tree roots, the basic and applied designs are the leaves and fruits—each module is closely interconnected, making the brand’s visual expression more rich and cohesive.
As a pioneering startup, unity and sincere collaboration are essential. Hence, the connection between tableware and bamboo in the LOGO is also reflected in the brand’s posters and promotions, illustrating that all environmental efforts can only be achieved through joint cooperation.
An Eco-Technology Revolution Forged by Tableware
Free from the pressures of cutthroat competition and the constraints of consumerism, urban dwellers yearn to be close to nature—a utopia where people choose to live in harmony with what is good.
In an autumn forest, a convergence of art, culture, nature and daily life is taking shape, answering urban people’s spiritual yearnings to reconnect with nature, return to family, and revisit the innocence of childhood.
Yet when plastic merges into nature, it is like a filter over our eyes. As we begin to explore the true meaning of environmental protection—not just empty slogans and brand taglines—how many of us can truly put it into practice?
Green, the representative color of nature, embodies the profound connotations of life, vitality, harmony and sustainable development. It is the core color of PUREARTH’s visual identity, running through all brand designs to convey the brand’s eco-friendly mission.
Creative Statement | Feel the Inner and Outer Flow of Nature
The most essential aspect of graphic design is its ability to reflect the pursuit of sustainable development without the support of words or text. It may imply that the brand adopts eco-friendly materials and energy-saving technologies in production, reducing negative environmental impacts; it may also signify the brand’s commitment to promoting green consumption concepts, encouraging consumers to choose eco-friendly products and lifestyles.
This focus on sustainable development not only helps the brand build a positive social image in market competition, but also represents a firm commitment to environmental protection, health and social responsibility.
Our business is keep growing with our new corporate image. ”
