This is the logo and packaging design for a limited-edition alcohol product, a collaboration with an illustrator centered on the story of a lucky cat delivering blessings to people.

When developing the logo concept, we found that the name “Blessed Bliss” carries the meaning of blessings. “Bliss” in Chinese refers to “blessed fortune”. When we give gifts or show kindness, we are actually sending blessings, and the recipient becomes the one who is blessed.