{"id":8837,"date":"2023-06-14T06:53:21","date_gmt":"2023-06-13T22:53:21","guid":{"rendered":"https:\/\/demo.bravisthemes.com\/mrittik\/?p=8837"},"modified":"2026-04-04T11:35:11","modified_gmt":"2026-04-04T03:35:11","slug":"into-the-brand-design-strategy-system","status":"publish","type":"post","link":"https:\/\/cforest-creatives.com\/en\/into-the-brand-design-strategy-system\/","title":{"rendered":"Step into the strategic system of Brand Design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8837\" class=\"elementor elementor-8837\" data-elementor-post-type=\"post\">\n\t\t\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b325a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-show-grid-none pxl-section-bg-none pxl-section-grid-bg-false\" data-id=\"9b325a9\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-429263c pxl-column-none\" data-id=\"429263c\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-5118831 elementor-widget elementor-widget-pxl_heading\" data-id=\"5118831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\"><span>Why Even the Finest Design<\/span><\/div>\n\t\t\t\t<h2 class=\"pxl-item--title style1 divider-none\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t\t\tFails to Sustain a Brand\t\t\t\t\t<\/h2>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e788774 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"e788774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>This is not merely a communication issue, but a matter of strategic foundational planning.<\/p><p>How can a Brand effectively deliver its message to consumers through communication channels, ensuring its long-term survival?<\/p><p>In fact, there are only two core forms of messaging to connect with target audiences effectively: visuals and words.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda82df elementor-widget elementor-widget-pxl_text_editor\" data-id=\"eda82df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>For the human brain, 83% of external information is received through sight, 11% through hearing, and the rest through touch, smell, taste, balance and other senses. Sight processes imagery and text; hearing interprets language and sound.<\/p><p><strong>Thus, for a brand to gain widespread recognition, it must build two distinct communication systems: a Visual System and a Verbal System.<\/strong>\u3002<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-15cf687 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-show-grid-none pxl-section-bg-none pxl-section-grid-bg-false\" data-id=\"15cf687\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff74054 pxl-column-none\" data-id=\"ff74054\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-a4dc316 elementor-widget elementor-widget-pxl_heading\" data-id=\"a4dc316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t<h6 class=\"pxl-item--title style1 divider-none\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t\t\tVisual System\t\t\t\t\t\t\t<span class=\"title-line\"><\/span>\n\t\t\t\t\t<\/h6>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc1640 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"dfc1640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>It shapes visual perception, helps a brand create recognizable symbols and provides memory anchors. It allows consumers to form an intuitive impression of the brand\u2019s image and personality, and further associate these with the brand\u2019s core values.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d904b elementor-widget elementor-widget-pxl_list\" data-id=\"27d904b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list style2\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\r\n                <ul class=\"pxl-item--list\">\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>VIS (Visual Identity System) or CIS (Corporate Identity System) design<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>Stationery design, product design, packaging design<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>IP and virtual image creation, etc.<\/span>\r\n                                                        <\/li>\r\n                    <\/ul>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb8f62 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"ecb8f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p class=\"translation-block\">The LOGO (brand mark) is the most pivotal element of a brand\u2019s visual system, as it is the brand\u2019s core visual symbol. Take the brand BLESSED BLISS as an example: beyond crafting foundational design elements such as the LOGO and VIS, we also shaped its product features, packaging design, brand imagery and brand IP.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b628bfe elementor-widget elementor-widget-pxl_heading\" data-id=\"b628bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t<h6 class=\"pxl-item--title style1 divider-none\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t\t\tVerbal System\t\t\t\t\t\t\t<span class=\"title-line\"><\/span>\n\t\t\t\t\t<\/h6>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f72881 elementor-widget elementor-widget-pxl_list\" data-id=\"2f72881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list style2\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\r\n                <ul class=\"pxl-item--list\">\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>Brand name, core keywords and brand tags<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>Brand story and brand values<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>SLOGAN (advertising taglines and brand propositions)<\/span>\r\n                                                        <\/li>\r\n                    <\/ul>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7380547 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"7380547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>All textual content in brand communication (e.g., video scripts and voiceovers, articles and headlines, event themes, social media topics), etc.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1eeab elementor-widget elementor-widget-pxl_image\" data-id=\"8f1eeab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-image-single pxl-image-single1\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\r\n                        <div class=\"pxl-item--inner\">\r\n                <a href=\"https:\/\/cforest-creatives.com\/en\/portfolio\/the-griefmasters\/\">                                    <\/a>            <\/div>\r\n                <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-59646a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default pxl-row-scroll-none pxl-show-grid-none pxl-section-bg-none pxl-section-grid-bg-false\" data-id=\"59646a8\" data-element_type=\"section\" data-e-type=\"section\">\n\n                \n                <div class=\"elementor-container elementor-column-gap-default\">\n                <div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56f2629 pxl-column-none\" data-id=\"56f2629\" data-element_type=\"column\" data-e-type=\"column\">\r\n        <div class=\"elementor-widget-wrap elementor-element-populated\">\r\n                     \r\n        \t\t<div class=\"elementor-element elementor-element-8458e1a elementor-widget elementor-widget-pxl_text_editor\" data-id=\"8458e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>Building these two systems may seem straightforward, yet it poses great challenges when launching a new brand.<\/p><p>This is where brand communication strategy takes center stage.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b37efd7 elementor-widget elementor-widget-pxl_heading\" data-id=\"b37efd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t<h6 class=\"pxl-item--title style1 divider-none\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t\t\tBrand Communication Strategy\t\t\t\t\t\t\t<span class=\"title-line\"><\/span>\n\t\t\t\t\t<\/h6>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af037b elementor-widget elementor-widget-pxl_text_editor\" data-id=\"3af037b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>We all know that the most exquisite design is meaningless if it fails to capture attention. The most critical part of design thinking is a full and accurate understanding of the core problem. At CForest, we do more than just design visual systems\u2014we delve deep into brand strategy.<\/p><p>We uncover the intrinsic value of a brand and pose critical strategic questions:<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1e234 elementor-widget elementor-widget-pxl_list\" data-id=\"2b1e234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"pxl-list style2\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\r\n                <ul class=\"pxl-item--list\">\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>What is the brand about? \u2192 Brand Strategy<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>Who is the brand talking to? \u2192 Positioning<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>How should the brand communicate? \u2192 Creativity<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>Where should the brand communicate? \u2192 Planning<\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>When should the brand communicate? \u2192 Scheduling <\/span>\r\n                                                        <\/li>\r\n                            <li class=\"pxl-list--content\">\r\n                                            <span>What can and cannot be said? \u2192 Standards &amp; Principles<\/span>\r\n                                                        <\/li>\r\n                    <\/ul>\r\n    <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aadee1 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"1aadee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p>From the very first stage of consulting with brand founders, we concrete these questions, refine them through repeated deliberation, and align on a shared vision. More often than not, problems, factors and consequences are intertwined\u2014and we must untangle them to build a clear, structured strategic framework.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40c50c elementor-widget elementor-widget-pxl_heading\" data-id=\"f40c50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-heading\">\n\t<div class=\"pxl-heading--inner\">\n\t\t\t\t\t<div class=\"pxl-item--subtitle\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\"><span>Finally<\/span><\/div>\n\t\t\t\t<h6 class=\"pxl-item--title style1 divider-none  wow fadeIn\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t\t\tAfterword\t\t\t\t\t\t\t<span class=\"title-line\"><\/span>\n\t\t\t\t\t<\/h6>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550d778 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"550d778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\" data-wow-delay=\"ms\" data-wow-duration=\"1.2s\">\n\t<div class=\"pxl-item--inner\">\n\t\t<p class=\"p1 translation-block\">For every brand design project, we set rigorous standards\u2014and only work that meets these standards is delivered to our clients. When it comes to the speed and realization of our design, we always adopt a philosophy of accumulating strength for a powerful breakthrough, walking alongside you to build your brand from 1 to 100.<\/p>\n<p class=\"translation-block\">This is the very essence of CForest. If you have a creative spark, we invite you to explore it with us\u2014and rediscover the joy of creation.<\/p>\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t            <\/div>\r\n        <\/div>\r\n        \t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How can a Brand effectively deliver its message to consumers through communication channels, ensuring its long-term survival?<\/p>","protected":false},"author":3,"featured_media":19897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-philosophy"],"_links":{"self":[{"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/posts\/8837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/comments?post=8837"}],"version-history":[{"count":5,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/posts\/8837\/revisions"}],"predecessor-version":[{"id":19114,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/posts\/8837\/revisions\/19114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/media\/19897"}],"wp:attachment":[{"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/media?parent=8837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/categories?post=8837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cforest-creatives.com\/en\/wp-json\/wp\/v2\/tags?post=8837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}